Six years ago we warned readers that Google was planning to use the ambient background noise of a person’s environment to spy on their activities in order to direct targeted advertising at them through technological devices. That has now come to fruition with the search engine giant filing a petition for “Advertising based on environmental conditions.”
“As that title implies, it’s not just background sounds that could be used to determine what adverts you seen on your mobile phone. The patent also describes using ‘temperature, humidity, light and air composition’ to produced targeted adverts,” reports the Daily Mail.
In other words, Google is going to spy on your private conversations, music preferences, TV watching habits, your choice of radio station, and whatever else is happening in your immediate environment, in order to build a psychological profile of your entire life.
The current patent relates to smart phones, but any Inter-connected device could ultimately be used for the same purpose.
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