The long rumored Swiss Franc peg has arrived...
The Swiss National Bank is tired of the surging Franc, and is taking intervention to the next level.
Here's the press release the SNB just put out (hat tip to Robert Sinn for linking to it):
The current massive overvaluation of the Swiss franc poses an acute threat to the Swiss 
economy and carries the risk of a deflationary development. 
The Swiss National Bank (SNB) is therefore aiming for a substantial and sustained 
weakening of the Swiss franc. With immediate effect, it will no longer tolerate a EUR/CHF 
exchange rate below the minimum rate of CHF 1.20. The SNB will enforce this minimum 
rate with the utmost determination and is prepared to buy foreign currency in unlimited 
quantities. 
Even at a rate of CHF 1.20 per euro, the Swiss franc is still high and should continue to 
weaken over time. If the economic outlook and deflationary risks so require, the SNB will 
take further measures.
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